MicroTechSoft

Privacy Policy

Last updated: 1 May 2026

Contents

  1. Who we are
  2. Data we collect
  3. How we use your data
  4. Legal basis for processing
  5. Data sharing
  6. Data retention
  7. Your rights
  8. Cookies
  9. Third-party links
  10. Children's privacy
  11. Changes to this policy
  12. Contact us

1. Who we are

MicroTechSoft ("we", "us", "our") operates the website at microtechsoft.net and provides SEO and Social Media Marketing services to businesses across the USA, UK, Australia and Canada. We are the data controller for personal information collected through this website.

You can contact us at any time: [email protected]

2. Data we collect

Information you provide directly

When you fill in a contact form, request a free audit, or subscribe to our newsletter, we collect the information you submit. This typically includes your name, email address, phone number, website URL, business type, and any message content you provide.

Information collected automatically

When you visit our website, we automatically collect certain technical data including your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and date and time of your visit. This is collected via cookies and similar technologies (see Section 8).

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects anonymised data about your session, including pages visited, time on site, and general geographic location. This data is only activated after you accept cookies via our cookie consent banner. We do not enable Google Ads personalisation or remarketing features.

3. How we use your data

We use the information we collect to:

  • Respond to your enquiries and deliver the free SEO audit you requested
  • Provide and manage our SEO and SMM services to you as a client
  • Send service-related communications (project updates, reports, invoices)
  • Send marketing communications, where you have given consent or we have a legitimate interest
  • Improve our website and user experience based on aggregated analytics
  • Comply with legal obligations
  • Prevent fraud and protect our business

We do not sell, rent, or trade your personal data to any third party for their own marketing purposes.

We process your personal data under the following legal bases:

  • Contract: Processing necessary to provide services you've requested or entered into a contract for
  • Legitimate interests: Processing necessary for our legitimate business interests (responding to enquiries, improving our services), where these interests don't override your rights
  • Consent: Where you've given explicit consent (newsletter subscription, cookie acceptance)
  • Legal obligation: Where we're required to process data to comply with the law

Where we rely on consent, you may withdraw it at any time by contacting us at [email protected].

5. Data sharing

We share your personal data only in the following circumstances:

  • Service providers: We use third-party services to operate our business, including email hosting (Hostinger), Google Analytics, and project management tools. These providers process data on our behalf under data processing agreements.
  • Legal requirements: If required to do so by law, court order, or government authority.
  • Business transfers: In the event of a merger, acquisition, or sale of our business assets, your data may be transferred. We will notify you before your data is transferred and becomes subject to a different privacy policy.

We do not transfer your personal data outside the UK or EEA without appropriate safeguards in place. Where we use US-based services (such as Google Analytics), we rely on standard contractual clauses approved by the relevant data protection authorities.

6. Data retention

We retain your personal data for as long as necessary to fulfil the purposes it was collected for, including satisfying legal, accounting, or reporting requirements.

  • Contact form submissions: 3 years from date of submission
  • Client records: 7 years following the end of the business relationship (for tax and legal compliance)
  • Newsletter subscribers: Until you unsubscribe
  • Analytics data: Per Google Analytics retention settings (14 months by default)

7. Your rights

Depending on your location and applicable law, you have the following rights regarding your personal data:

  • Right of access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure: Request deletion of your data in certain circumstances
  • Right to restrict processing: Request that we limit how we use your data
  • Right to data portability: Request your data in a structured, machine-readable format
  • Right to object: Object to processing based on legitimate interests or for direct marketing
  • Rights related to automated decision-making: We do not use fully automated decision-making that produces legal or similarly significant effects

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority (ICO in the UK, OAIC in Australia, OPC in Canada, or the FTC in the USA).

8. Cookies

We use cookies and similar tracking technologies. Our full cookie policy is available at microtechsoft.net/cookie-policy/. In summary:

  • Essential cookies: Required for the website to function. These are always active.
  • Analytics cookies: Google Analytics 4, activated only after you accept cookies. These help us understand how visitors use our site.
  • Marketing cookies: We do not currently use any marketing or advertising cookies.

You can manage or withdraw your cookie consent at any time via the cookie banner on our website, or by clearing your browser's cookie storage.

Our website contains links to third-party websites, including social media platforms and external services. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.

10. Children's privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us at [email protected] and we will delete it promptly.

11. Changes to this policy

We may update this privacy policy from time to time. When we make significant changes, we will update the "last updated" date at the top of this page. Continued use of our website following any changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.

12. Contact us

If you have any questions about this privacy policy or how we handle your personal data, please contact us: