Best Local SEO Company - Rank in the Map Pack in Your City
When someone searches for your service in your city, you need to show up in the top 3 Google Maps results. That's where the clicks go. That's where the calls come from. Local SEO is how you get there.
We run city-specific local SEO campaigns across 3,841 cities in the USA, UK, Australia and Canada. Every campaign is built for your specific city and industry, not a generic template.
Get found when people search for your service in your city
Over 46% of all Google searches have local intent. People looking for a dentist, a plumber, a restaurant, or a law firm β they search with a city in mind, even if they don't type it explicitly. Google uses your location to serve local results.
There are 3 places a local business can appear: the Map Pack (top 3 Maps results), organic listings below the map, and paid ads above everything. Local SEO targets the Map Pack and organic β without ongoing ad spend.
Businesses in position 1-3 of the local pack get the majority of calls and directions. Position 4 and below gets very little. We focus on getting you into that top 3.
Our local SEO services
Every element of a complete local SEO campaign, built and managed in-house by our team.
Google Business Profile optimisation
Your GBP is the single most important ranking factor for local search. We optimise every field, manage your photos, respond to reviews, post regular updates, and monitor your profile for issues.
Local keyword research
City-level keyword research that identifies exactly what your target customers search for in your specific city. We find terms with real search volume and buyer intent β not just high-volume vanity terms.
Local landing pages
City-specific service pages that rank in organic search for location + service keywords. Properly structured, unique content β not duplicate templates with the city name swapped in.
Local citation building
Consistent NAP (Name, Address, Phone) data across all major directories β Yelp, Yellow Pages, TripAdvisor, industry-specific directories. Inconsistent citations confuse Google and suppress rankings.
Review management
Google reviews directly impact Map Pack rankings. We build a system for generating authentic reviews from real customers, monitor your review profile, and manage responses to both positive and negative reviews.
Local schema markup
LocalBusiness schema, opening hours, service areas, and review markup implemented correctly. Schema helps Google understand your business and can generate rich results in search.
How we run a local SEO campaign
Local audit & competitor analysis
We audit your existing GBP, website, citations, and review profile. Then we analyse the top 3 businesses ranking in your city to understand exactly what they're doing that you aren't.
GBP and on-site optimisation
Full Google Business Profile overhaul. On-site technical fixes. City and service-specific page creation or optimisation. Schema markup implementation. All within the first 30 days.
Citation building and review strategy
Systematic citation building across relevant directories for your industry and location. Review generation system put in place to build your rating consistently over time.
Monthly reporting and ongoing optimisation
Real-time ranking dashboard. Monthly report covering Map Pack position changes, organic traffic growth, review volume, and call tracking where applicable. Strategy adjusted based on data each month.
Local SEO for every business that serves a local area
Any business that relies on customers from a specific city or region benefits from local SEO. These are some of the industries we work with most often.
Local businesses ranking higher. Getting more calls.
"We went from position 7 in the local pack to position 2 in just 3 months. New patient calls from Google have tripled. The difference was night and day once MicroTechSoft fixed our GBP and built our citations properly."
"Our plumbing company wasn't appearing in Google Maps at all for half our service area. Within 6 weeks of MicroTechSoft starting, we were in the top 3 for every major suburb. The phone doesn't stop."
"Small law firm in Brisbane. We were invisible in local search. 4 months later, we're ranking top 3 for all our practice areas across the city. Enquiries from organic and Maps are up 180%."
Common questions about local SEO
What is local SEO?
Local SEO is the process of optimising your business's online presence to rank higher in local search results and Google Maps. It includes Google Business Profile optimisation, local keyword targeting, citation building, review management, and location-specific content creation.
How long does local SEO take to show results?
Most businesses see measurable local ranking improvements within 60-90 days. Google Maps pack rankings can improve faster than organic listings, sometimes within 4-6 weeks of proper GBP optimisation and citation building. Competitive cities and industries take longer.
What's the difference between local SEO and regular SEO?
Regular SEO targets national or global organic rankings. Local SEO specifically targets the Google Maps pack and city-specific organic results for "service + city" searches. Local SEO also includes Google Business Profile management and citation building, which regular SEO doesn't cover.
Do I need a physical address to rank in Google Maps?
Technically no β you can set a service area on your GBP without displaying an address. But having a verified physical address in the city you're targeting gives you a significant ranking advantage. We'll assess your situation during the free audit and recommend the best approach.
Can you do local SEO for multiple locations?
Yes. We run multi-location campaigns for businesses with offices, branches, or service areas across multiple cities. Each location gets its own GBP, local page, and citation profile. See our Growth and Authority plans for multi-location pricing.
Ready to rank in the local pack in your city?
Get a free local SEO audit delivered within 72 hours. We'll show you exactly where you rank now, why you're not higher, and what it'll take to get you into the top 3.